Xperia Hot Shots’s Launch Event

Sony Ericsson announced the launch of Xperia Hot Shots, an exciting new-format entertainment show to be streamed online and on mobile handsets. The series, airing from March, will follow the lives of six globetrotting, aspiring stars of the WTA as they strive to build their profile both on and off the court and gain a support deal with WTA sponsor and leading entertainment brand, Sony Ericsson.

Xperia Hot Shots gives a look at the girls’ lives off-court, an insight into the world of these players and their journey towards superstar status. Sony Ericsson will help the players realize their dreams by giving them exclusive access to the worlds of music, film, gaming and fashion, allowing them to grow their online fan base, an all-important part of becoming a modern sporting icon.

Combining insightful behind-the-scenes footage with cameos from guest mentors and coverage of stunts, challenges and glamorous events, viewers will be able to follow the Xperia Hot Shots as they take part in one of the world’s most prestigious sporting tours.

The premise of the show is a fully interactive program, streamed on YouTube, which will see the girls using Sony Ericsson Xperia handsets to film their own content, share it and interact with fans on Facebook and other social networks.

Launching the show in Melbourne ahead of the first Grand Slam of the season, Maria, said: “I’m excited to be here at the launch because I think it’s great for the players, the sport and viewers alike. Sony Ericsson is bringing entertainment to the game as only they can. The show will provide an opportunity for the players to attract new fans in a way that has never been done before. I wish I’d had access to this when starting out as it brings entertainment in to our world of tennis, as well as a chance to interact with fans.”

To mark the launch of the show, Maria has worked with Melbourne street artist Dvate to develop the logo and ‘tag’ a specially created street art mural that has been shown for the first time in Melbourne.