Candy & Snack TODAY: Sugarpova Partnering With Hospitality Company SBE

Candy & Snack TODAY: Sugarpova Partnering With Hospitality Company SBE

Sugarpova has entered into partnership with lifestyle hospitality company SBE ENT Holdings, LLC, for distribution of the candy company’s truffles and bars at hotels worldwide, according to SBE.

Maria Sharapova, Sugarpova founder, says: “I am thrilled to announce Sugarpova’s new partnership with SBE — a collaboration of two brands that share a common ground in creating and providing a premium product and luxury experience.”

The candy line will be offered to guests at SBE properties such as Mondrian in London, SLS Baha Mar in The Bahamas and Delano in Miami. The partnership was officially unveiled this week at Cleo in Los Angeles, one of SBE’s restaurant brands.

“Here at SBE we’re known for our 360-degree approach to lifestyle and our partnerships with some of the most exciting and innovative brands out there are crucial to this,” says Michele Caniato, SBE chief brand officer. “The Sugarpova brand was built by Maria to celebrate moments of fun and indulgence and offering her premium confectionery products to our guests is the next step we’re taking to make time spent at our properties exceptional and memorable for our guests.”