Boston Globe: Maria Sharapova is challenging herself outside of tennis

Boston Globe: Maria Sharapova is challenging herself outside of tennis

By Carly Sitrin

Tennis player Maria Sharapova spoke at Faneuil Hall Tuesday for the Forbes Under 30 Summit with Youtube star Bethany Mota and TV personality Raymond Braun. Sharapova talked about marketing techniques and how she started her new candy line, Sugarpova.

Inspired by her childhood memories of Russia, Sharapova said the brand was born out of her desire to create a souvenir product rather than the gummies people see in line at the supermarket. She said, when marketing a product, “I think it’s always important to represent who you really are.”

Sharapova also drew on lessons she learned from the tennis court like delegating work to a small circle of trusted experts.

“Just like in my professional life, I create a team around me,” Sharapova said. “Everyone has a role and my biggest responsibility is to be able to get them to interact with each other.”

Sharapova named Dylan Lauren (daughter of Ralph Lauren and founder of Dylan’s Candy Bar) and Stella McCartney among her branding inspirations and said she admires them for their success as women in the business field. She said that as a 29-year-old female, she feels there’s more pressure and more challenges to overcome.

“It’s challenging, but you have to ask yourself, ‘isn’t that the challenge that you want?”