American Express welcomed next week’s tennis US Open in a big way by hosting American Express “Rally on the River”, a hydro-interactive tennis experience, featuring professional tennis players Maria Sharapova, John Isner and Monic Puig, comedian/actor Kevin James and electro-funk duo Chromeo.
At the event, a packed crowd of VIPs and American Express Card Members witnessed the first-ever hydro-interactive tennis experience celebrating the past, present and future of tennis. Projected onto a massive 40X60’ wall of water with Chromeo providing the beats, fans watched as Maria, James, Puig, Isner and a few lucky fans in the crowd stepped onto the court to use the interactive, responsive tennis rackets designed to translate in real-time every swing, lob and smash into stunning 3D graphics, animations, sounds and video projections.
Wednesday night’s “Rally on the River” event was a continuation of American Express’ strong legacy of bringing fans closer to the game they love through unique experiences. For over 20 years as a US Open partner, American Express has enhanced the tournament for Card Members and tennis fans across the nation by delivering unparalleled experiences that heighten their passion and bring them closer to the sport.
Last week, American Express announced a multi-year partnership with Maria. Fans will have the opportunity to experience what it feels like to return Maria’s serve and ground strokes at the American Express Fan Experience on-site at the Open, through the “You Vs. Sharapova” virtual reality activation. This is the first ever virtual reality experience to feature a live action and CGI version of an athlete simultaneously to create one user experience.