Vogue UK: Maria Sharapova Is The Sweetest
MARIA SHARAPOVA could well be launching her own
fashion and beauty collections. The tennis ace foresees her
Sugarpova sweets line expanding into a full empire in the future,
including make-up and apparel.
The 26-year-old, currently ranked number three in the world for
women's tennis, created a range of sugary treats after first coming
up with the name Sugarpova ("when the name came up I just put it
together with candy - I've always had a passion for gummies"). A
portion of all proceeds go to her charity, The Maria Sharapova
Foundation, benefitting vulnerable children around the world.
"I really do [want to expand]," she told us last night at the
launch of her Sugarpova sweets in Selfridges. "I see it going into
cosmetics, and then fashion. Creatively, I've always had a thing
for fashion, so I would love it. But that's down the line. Right
now I really want to establish myself in the candy business, there
are so many countries I want to get into - like India, maybe
Israel. Expanding distribution around the world is really the
emphasis right now."
The Russian-born sportswoman - who is as elegant as she is
athletic, standing at 6 foot 2 inches tall (and that's before the
vertiginous Louboutin heels) - was wearing a pretty Chloe blouse
and textured skirt when we met her, and says that she's a keen
follower of fashion - perhaps because it's the antithesis to the
disciplined sport from which she made her name.
"It's very individual, that's what I love about it. It's very
experimental - people can express their own style and personality
through their clothing and accessories," she said. "What I love
about it is that there are no rules. That's what makes it fun. On a
day-to-day basis my style is pretty casual. These Sugarpova
launches have been fun because the clothes have been quite
colourful. Overall I think my style is pretty elegant - I pay a lot
of attention to the details in clothes. I think the material and
the tailoring really make an outfit."