HEAD
Graphene™ Instinct - Maria Sharapova's Ultimate Racquet
Test Video
HEAD Graphene™ Instinct Photos
The new HEAD Graphene™ Instinct racquet featuring the
revolutionary HEAD Graphene™ racquet technology has been providing
Maria Sharapova with even more effortless power on the
court since beginning of the 2013 tennis season. And after Novak
Djokovic has impressively proven the benefits of his new HEAD
Graphene™ Speed in a secret testing session released earlier this
year (http://www.youtube.com/watch?v=S-tcp630D28), it
is now time for Maria Sharapova to show off her skills with her new
weapon of choice.
In a new commercial released on www.youtube.com/headtennis by HEAD Tennis today
Maria Sharapova puts her HEAD Graphene™ Instinct to the ultimate
test of power - under very special conditions. Since Maria had a
surprise appearance in Novak's testing session, HEAD asked Novak
Djokovic to play a supporting role in the new film to witness
Maria's skills of power and precision - but once again, Maria keeps
the upper hand in the fun rivalry between the two HEAD tennis
stars.
The new film continues HEAD's multi-level, digital and retail
communication campaign supporting the introduction of the new 2013
HEAD racquet collection. The objective of the campaign is to
activate tennis players around the world to try out the new
racquets and experience HEAD's innovative Graphene™ technology.
HEAD's global Test&Win promotion is offering all
players, who test the new Graphene™ racquets and leave their review
on www.head.com/G or www.facebook.com/headtennis, the chance to win
a training session with Maria Sharapova and Novak Djokovic.
Furthermore, this spring local 'Graphene™ Days' will take place in
many countries around the globe to give tennis fans the chance to
test the racquets, provide feedback and win a brand new Graphene™
racquet.
Graphene™ is a unique material consisting of a
single two-dimensional layer of carbon atoms with exceptional
properties. It's extremely lightweight but has a breaking strength
200 times greater than steel. The integration of Graphene™ in the
racquet shaft allowed HEAD engineers to reduce weight in the middle
part of the tennis racquet and shift it to functionally more
relevant areas in the grip and the head instead. This unique
construction with Graphene™ technology allows for the first time an
optimal redistribution of weight in HEAD racquets: more weight in
the grip makes the racquet more manoeuvrable and easier to swing;
more weight in the racquet head enables even more powerful
shots.
"The racquet has been further developed and suits my game
perfectly", says 2012 French Open champion Maria Sharapova. "It's
not a winning guarantee, but it's pretty close!"
HEAD players Tomas Berdych and Marin Cilic will also swing their
new Graphene™ Instinct MP racquets again at the ATP Indian Wells
Masters 1000 tournament this week.