According to the conception of the MySocialPetwork social network, registered users post their profiles in photos and videos exclusively of pets. As expected, cats and dogs are dominating on the site. They are followed by guinea pigs, rabbits and parrots. There are exotic animals such as hedgehogs, snakes and chameleons. Each photo has a small narration. Like in other social networks, there is a possibility of assessing the image by pressing the heart button. The administration of the resource is consistently monitoring the main page. It selects the “hero of the day.”

The appearance of the site is not a surprise, says chairman of the Internet Party” Kirill Fyodorov.

“There is a social subtext according to which there are many lonely people across the world. With the assistance of such a website people get an opportunity communicate on the basis of their love to animals. This is a quite interesting project. There are many people who have pets, and they can unite so as to solve the largest problem of mankind, the problem of loneliness,” Kirill Fyodorov said.

Photos and videos of animals on the Internet have always been popular. They gather millions of viewers. Some four-legged animals become real stars. For one, the Internet users across the world watched the fate of bear Knut at the Berlin zoo through Facebook. Sometime ago, cross-eyed kitty Spangles “exploded” the Internet. Pomeranian dog Boo that looks like a teddy bear has over 1.5 million admirers, more than its owner.

 Statistics show that every tenth user of the social networks who has his own pets down load the Internet with their photos almost once a week. Most likely, it is high time to introduce separate accounts for pets, says Internet-expert Sergei Musienko.

“At present, it’s impossible to compete with Facebook, consequently, people develop niche projects. Most likely, this resource will be advantages for the owners of pets. It’s unclear whether it will be successful. This depends of the niche, marketing and the financing of the social network,” Sergei Musienko said.

The charitable organizations were the first to pay attention to social networks for pets. They are planning to use the site to find owners for stray dogs and cats.